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Black 6050 2nd August 2012 21:52 takes top honors in J.D. Powers study
*I guess J.D. Powers never heard of this site......
(Good thing for Dodge)"
:BigGrin: takes top honors in Powers study

August 2nd, 2012 • by Bill Cawthon

The Dodge brand website ranked highest in the industry for overall satisfaction among new-vehicle shoppers surveyed in the J.D. Power and Associates 2012 Manufacturer Website Evaluations Study.

The study measures the usefulness of automotive manufacturer websites during the new-vehicle shopping process. Powers surveys consumers for their views about the content, navigation, appearance and speed. Rankings are based on survey responses from new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months.

The Ram, Dodge, Chrysler, Jeep and Fiat websites each have a brand-specific appearance, but recent upgrades have implemented common navigation strategies, more intuitive shopping-tool functions and enhanced speed. Jeep’s website ranked among the top five brands in the industry and Chrysler’s ranked eighth among 34 listed brands. The upgrades to the Ram and Fiat websites were implemented too late to be included in the study.

“Consumers increasingly research vehicle purchases online, but the challenge is the variety of online options whether it’s from a tablet, cell phone or computer,” explained Tom Laymac, Chrysler’s head of interactive marketing. “We’ve made significant updates to simplify the design, improve the navigation and help shoppers get to the product information faster whether it’s from a computer screen or mobile device.”

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