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Old 27th January 2015, 15:48   #1
Black 6050
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Default Hellcat takes a big bite of Challenger sales

Looks as if Horsepower still sells......

Hellcat takes a big bite of Challenger sales

by Bill Cawthon
January 26, 2015

The Dodge Challenger SRT Hellcat is making its mark. The limited edition muscle car accounted for 9% of all Challenger sales so far in the 2015 model year. Considering that the Hellcat’s base price is $14,000 higher than the Challenger SRT 392 and $28,500 more than the Challenger R/T with the 5.7-liter HEMI, nine percent is quite an achievement.

Plummeting gas prices may be having an effect on sales of the HEMI V8s. In the 2014 model year, the SXT with the Pentastar V6 accounted for 53% of all Challenger sales. So far in the 2015 model year, that percentage has dropped to 38% while the R/T (including the R/T Scat Pack) has become the best-selling trim line.

The greater customer preference for Hemi V8s is no doubt satisfying to the factory workers and production coordinators, given the popularity of the Jeep Cherokee and Wrangler, which use the same powerplant (along with the 200, minivans, Rams, 300, Charger, and ProMaster).

2015 DODGE CHALLENGER SALES BY MODEL LINE:

2015 Model Year --- 2014 Model Year
SXT 38% --- SXT 53%
R/T 31% --- R/T 37%
R/T Scat Pack 16% --- R/T Shaker 4%
SRT 392 6% --- SRT Core 3%
Hellcat 9% --- SRT8 3%
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Last edited by Black 6050; 27th January 2015 at 15:51.
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Old 23rd February 2015, 01:09   #2
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To me the added price of the SRT v.s. the RT is well worth it. The Hellcat however even though it a lot of car for the money is surely out of most folks range.
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