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30th January 2010, 15:18
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Join Date: Dec 2008
Location: In the driver's seat
Age: 43
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Chrysler Begins Push for Charger With Series of Manly Spots ...
NEW YORK (AdAge.com) -- Chrysler Group has launched the first leg of an ad push touting its muscle car, the Dodge Charger, with a trio of decidedly unfeminine 30-second spots from Dodge's new agency, Wieden & Kennedy.
In each ad, a gleaming black Charger poses atop a parking deck, sun beating off the windows, while a familiar voice -- Michael C. Hall, the star of Showtime's hit series "Dexter" -- waxes poetic about manly things. The funniest of the three ads, dubbed "Man Bag," broke during the NFC Championship game broadcast this past weekend. In it, we hear Mr. Hall recounting all the things the Dodge Charger isn't: "man sandals," an "exfoliant with added moisturizer" or a "yoga class."
The teaser spots are expected to air up until the Super Bowl on Feb. 7, when Chrysler, the only domestic car advertiser in the game, will break a new 60-second spot promoting the vehicle.
The Hemi-powered car has been an on-again, off-again brand for Chrysler. The Charger made a comeback in 2005, after a 17-year hiatus from Chrysler's vehicle lineup. Under then-director of marketing communications, Julie Roehm, online was the leading medium for an ad campaign called "Unleash Your Freak," by former agency BBDO Detroit, Troy, Mich
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Lefteris
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30th January 2010, 17:52
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#56 Founder Member of SRTV8.com
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It would nice to see some good ads come out for Dodge. They had some good catchy ads a few tears ago but nothing good in the last couple of years.
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07 TorRed R/T with lots of goodies 
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30th January 2010, 19:51
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V6, AWD Road Racer!
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Makes me wonder what shape they'd be in if they had advertised the LX's 5 years ago... 
I thought they had a "home run" with the Magnum "What do you have in that thing?" ads... too bad you never saw them anywhere. 
Magnum Commercial
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2007 SXT/AWD Charger: Upgrades include CAI, Magnaflow exhaust, Pedders suspension, Razor's Edge Shock Braces, front and rear spoilers, Sport Edition KV5's with Yoko. Parada Spec-X 255/45/20's, Aeroforce Interceptor guages, Diablo Predator. 
You're welcome to the rabbit food... I'll eat the rabbit. 
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30th January 2010, 23:38
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#52 Founder Member of SRTV8.com
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Location: Salisbury, North Carolina
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So true... that is an OK ad... but the magnum ad was awesome!!!
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2006 Magnum SRT8 22" DUB "Bomber" wheels
SRT Floor Mats & SRT Grill Emblem PaPaJohn's Pistol Grip Shifter
SRT8 Lighted Sill Plates. Hammer Design CAI
Big Bully Oil Catch Can; slotted Brembo rotors
HEMI REGISTRY # 864 2/15/08
My other screen name on some other sites:
NOTPAID4MSRT8
Jim
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1st February 2010, 04:08
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rabblerouser and whiner
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I LIKE it!
Let's hope the Superbowl Ad shows the Charger in all its tire-smoking, ass-kicking glory.
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"Charger doesn't want to cruise. Charger wants to race. You can't just suppress sixty five years of raw engineering."
or something to that effect...
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1st February 2010, 04:26
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#25 Founder Member of SRTV8.com
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Location: Clayton, NC
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Quote:
Originally Posted by R/TommyB
I LIKE it!
Let's hope the Superbowl Ad shows the Charger in all its tire-smoking, ass-kicking glory.
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x2!!
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 07 Stone White Charger R/T: Current mods are 6000K HID Lows & Fogs, Color matched crosshair w/ honeycomb, aFe stage II intake (courtesy of Mr.Moe) color matched factory style spoiler, Brylcreem, Demolded, No ESP switch, 180* T-Stat, hood struts.
Future Mods.::. SLP LM1 catback with headers and high flow cats; 22" vipers or 22" SRT replica's; SRT hood; Diablo; painted danko chin spoiler; 32%tint; Eibach springs/prodamper
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1st February 2010, 05:42
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#1 Founder Member of SRTV8.com
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Quote:
Originally Posted by nealuss
x2!!
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X3!!!! 
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True Fire Engine Cover, LED Ram Eyes, 7db Blastin Bob's Pipes, FocuzTech Devil EyeSS™ Blades™ Halo's, RIPPS Shift Knob, AFE CAI, AFE Throttle Body Spacer, Window Tint, Hand Painted Pin-Stripe, Demolded, Fog Lights on with Brights, Auto Lights on with Wipers & a Mopar Bra for them long trips  |
3rd February 2010, 23:03
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rabblerouser and whiner
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Join Date: Jan 2009
Location: Wake Forest, NC
Posts: 667
Rep Power: 36
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Will there be another one?
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"Charger doesn't want to cruise. Charger wants to race. You can't just suppress sixty five years of raw engineering."
or something to that effect...
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4th February 2010, 04:58
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Join Date: Mar 2009
Location: Edmonds, WA
Age: 22
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x4!!!!
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07 Charger SRT Brilliant Black (The fastest color...) K&N CAI and some 255/45/20 tires all around. Handles so much better than those 245's.
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