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Old 19th March 2014, 16:25   #1
Black 6050
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Default Viper plant to be idled

Maybe this would be a good time to buy a Viper, if you have extra money just sitting around, since there appears to be an overstock of Vipers at this time.

Viper plant to be idled
March 19th, 2014
By David Zatz

Yesterday, Automotive News picked up a Detroit Free Press story which claimed that the Conner Avenue plant in Detroit, which only makes SRT Vipers, will be idled for two months due to slow sales. 91 hourly workers are being laid off for the duration.

A written statement from Chrysler confirmed that production will stop on “the week of April 14” and resume “the week of June 23.”

Around 412 days’ supply of Vipers are sitting on U.S. dealer lots — 756 cars in all. Only 91 were sold in the U.S. in January and February, though winter is normally a slow time for the high performance cars. Some sales in the Southeast may not have materialized due to unusual weather.

SRT chief Ralph Gilles blamed part of the sales drop on dealers who lock the cars in their showrooms without allowing test drives; he started a new program of touring factory teams which provide customers with the ability to test drive the cars, which cost over $100,000. [This was an issue when the first Challenger SRT8s hit the showrooms back in 2008 as well] This effort has only recently begun. However, past Vipers have sold reasonably well despite the same issues
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